Whether you are planning to participate in an in-person, hybrid, or virtual exhibition, the strategy of an event is tied to the marketing budget.

Since the financial basis of an event is directly related to the outcome of the exhibition, creating an inclusive and realistic budget is a key ingredient to the success of your event. The vertiginous turn towards “the virtual” made the budget for participating in an exhibition even more complex. With this sudden change, event marketers have found themselves in uncharted territory… We are now dealing with post-pandemic uncertainties.

These uncertainties impact budgets! And not just the marketing one.

The need for marketers to demonstrate the value of participating in an exhibition has become more important than ever.

Based on Bizzabo research “66% of organizers anticipate budget cuts for their virtual, in-person, and/or hybrid events in 2021.” The data shows that approval depends on being able to demonstrate the ROI of exposure. With tight budgets comes a growing need to appropriately allocate and wisely spend each coin.

With this complimentary budget template (English & Spanish), you will learn the items that you must consider (demonstrative, but not limiting) to develop your “marketing budget for the exhibition”. Along the way, you’ll find your own items to consider.

Download free the template here, and find in the Mercadotecnia para Exposiciones ebook more tips and strategies that will help you obtain the maximum benefit from participating in exhibitions.